Our journey began in 2017 when Yovel and Mogass, comrades from a special army unit, shared an insatiable passion for all things extreme. From dirt biking to discussing every facet of the adrenaline-pumping field, our bond was solidified by our shared experiences.

Amidst countless discussions and contemplations, the idea struck us to craft our own brand. What stood out as the common thread among all extreme pursuits? The goggles. We envisioned a brand that could capture and embody our relentless pursuit of the extreme, reflecting it vividly through the eyes.

Our central concept was simple: the customer as the core of the brand, the community as its beating heart. Friendship laid the foundation, and that's how we continue to perceive it.

Thus, we set our sails, breaking away from conventional structures and embracing a vision. We established our hotline, disregarded norms, and dedicated ourselves to forging a line of binoculars that resonated deeply with the community of extreme enthusiasts.

The outcome? An array of binoculars catering to every extreme field, uniting all the sought-after features you've longed for:
- Magnetic technology facilitating swift and effortless lens changes
- Unmatched eye protection at the highest standards of quality
- Unforgettable style and design, ensuring all eyes remain fixed on you.